Marlboro cigarettes

Marlboro (US: /ˈmɑrbᵊroʊ/[2] UK: /ˈmɑːlb(ə)rə/ or UK: /ˈmɔːlb(ə)rə/[3]) is the largest selling brand of cigarettes in the world. It is made by Philip Morris USA (a branch of Altria) within the US, and by Philip Morris International (now separate from Altria) outside the US. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.

The brand is named after Great Marlborough Street, the location of its original London factory. Richmond, Virginia is now the location of the largest Marlboro cigarette manufacturing plant

Philip Morris launched the Marlboro brand in 1924 as a woman’s cigarette, based on the slogan “Mild As May”. In the 1920s, advertising for the cigarette was primarily based around how ladylike the cigarette was. To this end, the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips”.

A pack of Marlboro Menthol Golds
A pack of Marlboro "Silvers" (previously: "ultra-lights")

After scientists published a major study linking smoking to lung cancer in the 1950s, Philip Morris repositioned Marlboro as a men’s cigarette in order to fit a market niche of men who were concerned about lung cancer. At the time, filtered cigarettes were considered safer than unfiltered cigarettes, but had been until that time only marketed to women. Men at the time indicated that while they would consider switching to a filtered cigarette, they were concerned about being seen smoking a cigarette marketed to women.

The repositioning of Marlboro as a men’s cigarette was handled by Chicago advertiser Leo Burnett. The proposed campaign was to present a lineup of manly figures: sea captains, weightlifters, war correspondents, construction workers, etc. The cowboy was to have been the first in this series. While Philip Morris was concerned about the campaign, they eventually greenlighted the campaign.

Within a year, Marlboro’s market share rose from less than one percent to the fourth best-selling brand. This convinced Philip Morris to drop the lineup of manly figures and stick with the cowboy .

In order to comply with a court ruling USA vs. Philip Morris, Philip Morris is now prevented from using Marlboro products previously marketed in the United States as “Lights”, “Ultra-Lights”, “Medium”, “Mild”, or any similar designation that yields an impression that some tobacco products are comparatively safe.

List of Marlboro brand varieties

  • Marlboro – Soft and Box
  • Marlboro 100′s – Soft and Box
  • Marlboro 72′s – Box
  • Marlboro 25′s – Box
  • Marlboro Red Label (Medium) – Soft and Box
  • Marlboro Red Label 100′s (Medium) – Soft and Box
  • Marlboro Gold Pack (Light) – Soft and Box
  • Marlboro Gold Pack 100′s (Light) – Soft and Box
  • Marlboro Gold Pack 72′s (Light) – Box
  • Marlboro Gold Pack 25′s (Light) – Box
  • Marlboro Silver Pack (Ultra Light) – Box
  • Marlboro Silver Pack 100′s (Ultra Light) – Box
  • Marlboro Silver Pack 72′s (Ultra Light) – Box
  • Marlboro Blend No. 27 – Soft and Box
  • Marlboro Blend No. 27 100′s – Box
  • Marlboro Virginia Blend – Box
  • Marlboro Virginia Blend 100′s – Box
  • Marlboro Bright Leaf – Box (Warning contains Marijuana)
Menthol
  • Marlboro Menthol – Soft and Box
  • Marlboro Menthol 100′s – Box
  • Marlboro Menthol 72′s – Box
  • Marlboro Menthol Blue Pack (Mild) – Box
  • Marlboro Menthol Blue Pack 100′s (Mild) – Box
  • Marlboro Menthol Blue Pack 72′s (Mild) – Box
  • Marlboro Menthol Gold Pack (Light) – Soft and Box
  • Marlboro Menthol Gold Pack 100′s (Light) – Soft and Box
  • Marlboro Menthol Silver Pack (Ultra Light) – Box
  • Marlboro Menthol Silver Pack 100′s (Ultra Light) – Box
  • Marlboro Menthol Smooth – Box
  • Marlboro Menthol Smooth 100′s – Box
  • Marlboro Menthol Blend No. 54 – Box
  • Marlboro Menthol Blend No. 54 100′s – Box
  • Marlboro Menthol Blend 32 – Box
  • Marlboro Menthol Blend 32 100′s – Box
  • Marlboro Menthol Skyline – Box
  • Marlboro Menthol Skyline 100′s – Box
Special Blend
  • Marlboro Special Blend Red – Box
  • Marlboro Special Blend Red 100′s – Box
  • Marlboro Special Blend Gold – Box
  • Marlboro Special Blend Gold 100′s – Box
  • Marlboro Special Blend Black – Box
  • Marlboro Special Blend Black 100′s – Box
  • Marlboro Menthol Special Blend Green – Box
  • Marlboro Menthol Special Blend Green 100′s – Box
  • Marlboro Menthol Special Blend Blue – Box
  • Marlboro Menthol Special Blend Blue 100′s – Box
Snus
  • Marlboro Rich
  • Marlboro Amber (Mild)
  • Marlboro Peppermint
  • Marlboro Spearmint
  • Marlboro Original
  • Marlboro Mint

Source: Wikipedia

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